Privacy Policy
Last updated: September 2026
1. Introduction
BioSense ("we", "us", or "our") is operated by Wel Medical, a company registered in England and Wales (Company No. 5714397, VAT No. 887750270). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website shop.biosenseofficial.com and make purchases from us.
By using our website, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
We may collect the following types of information:
Personal Information:
- Full name
- Email address
- Postal/shipping address
- Telephone number
- Payment information (processed securely via our payment provider; we do not store full card details)
Browsing Data:
- IP address
- Browser type and version
- Pages visited, time spent on pages, and navigation paths
- Referring website or source
- Device type and operating system
Cookies and Tracking Technologies:
- We use cookies, pixels, and similar technologies to improve your experience and analyse website performance. See Section 5 for more details.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Order Processing: To process and fulfil your orders, including sending order confirmations, shipping updates, and delivery notifications.
- Customer Service: To respond to your enquiries, provide support, and resolve any issues with your orders.
- Marketing: With your consent, to send you promotional emails about new products, special offers, and updates. You can opt out of marketing communications at any time by clicking the "unsubscribe" link in any email or contacting us directly.
- Service Improvement: To analyse how our website is used and improve our products, services, and user experience.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
4. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information with the following types of service providers who assist us in operating our business:
- Payment Processors: To securely process your payments.
- Shipping and Fulfilment Partners: To deliver your orders.
- Analytics Providers: To help us understand website usage and improve our services (e.g., Google Analytics, Microsoft Clarity).
- Advertising Partners: To measure the effectiveness of our advertising campaigns.
All third-party providers are contractually obligated to protect your data and use it only for the purposes we specify.
5. Cookies
Cookies are small text files placed on your device when you visit our website. We use the following types of cookies:
- Essential Cookies: Required for the website to function properly (e.g., shopping cart, checkout process).
- Analytics Cookies: Help us understand how visitors interact with our website, allowing us to improve content and user experience.
- Marketing Cookies: Used to deliver relevant advertisements and measure the effectiveness of advertising campaigns.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
6. Data Security
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your information, including:
- SSL/TLS encryption for all data transmitted between your browser and our servers.
- Secure payment processing through PCI-compliant payment providers.
- Regular security reviews and updates to our systems.
- Restricted access to personal data on a need-to-know basis.
While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
7. Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct any inaccurate or incomplete data.
- Right to Erasure: You can request that we delete your personal data, subject to certain legal exceptions.
- Right to Data Portability: You can request your data in a structured, commonly used, and machine-readable format.
- Right to Object: You can object to the processing of your data for direct marketing purposes.
- Right to Restrict Processing: You can request that we limit the processing of your data in certain circumstances.
To exercise any of these rights, please contact us at support@biosenseofficial.com. We will respond to your request within 30 days.
8. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law. Specifically:
- Order Data: Retained for up to 6 years after your last purchase to comply with tax and accounting obligations.
- Marketing Data: Retained until you withdraw your consent or unsubscribe.
- Browsing Data: Analytics data is typically retained for up to 26 months.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policy of any website you visit.
10. Children's Privacy
Our website and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 16, we will take steps to delete that information promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your data protection rights, please contact us:
Email: support@biosenseofficial.com
Company: Wel Medical
Company No. 5714397
VAT No. 887750270